Digital Product and Program Management

About the Role

Key Responsibilities

• Partner with Channel Marketing Teams to embed digital expertise into campaign planning, execution, and optimization.
• Independently plan, coordinate, and lead concurrent campaign and alignment projects, ensuring stakeholder needs are met.
• Execute and optimize initiatives across platforms including Adobe Experience Manager (AEM), BrightEdge, Adobe Analytics, Marketo, and Hearsay.
• Drive search optimization strategies and use web analytics to uncover insights, measure performance, and recommend improvements.
• Use qualitative, quantitative, and competitor data to guide marketing stakeholders in campaign decisions.
• Build strong relationships across functions and levels, influencing stakeholders in a large, matrixed environment without direct authority.
• Partner across Content, Creative, UX, Development, IT, and Brand to ensure digital technology is integrated into broader marketing strategies.
• Lead A/B testing and optimization initiatives; document results, share learnings, and drive continuous improvement.
• Identify and implement opportunities to improve digital marketing maturity, including personalization strategies and platform features.
• Monitor digital and marketing technology trends, conduct competitive analysis, and identify opportunities for innovation.

Requirements

• 3-5 years of experience in digital marketing, digital optimization, or related functions.
• Proficiency in SEO optimization, website analytics, and Adobe Experience Manager (AEM).
• Strong initiative and ability to independently drive projects and lead stakeholder meetings.
• Experience working in a large, matrixed organization.
• Strong presentation and influencing skills with senior stakeholders.
• Proven success in influencing stakeholders without direct authority.
• Strong critical thinking and analytical skills; comfort navigating complexity.
• Excellent communication and relationship-building skills across functions.
• Passion for data, curiosity, and a continuous improvement mindset.

Nice to Have

• Experience with marketing technology platforms such as Marketo, Adobe Marketing Cloud (Experience Manager, Target, Analytics), and Salesforce CRM.
• Experience leading digital campaigns and initiatives in a global organization.
• Knowledge of digital and marketing technology trends and competitive analysis.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Opportunity to work in a global investment-management firm with innovative and diverse investment solutions.
• Professional growth in a collaborative, inclusive environment.
• Work on cutting-edge ideas and outcomes within a global culture.