Digital Product Manager

About the Role

Key Responsibilities

• Serve as the primary owner and advocate for the Dealer Portal product, driving vision, strategy, and roadmap aligned with business goals.
• Own and prioritize the product backlog, clearly defining epics, user stories, and acceptance criteria in collaboration with stakeholders.
• Work closely with engineering, UX/UI design, marketing, sales, operations, and customer support teams to deliver high-quality solutions.
• Continuously engage with internal and external users (dealers, field reps, etc.) to gather feedback, identify pain points, and validate enhancements.
• Define and track KPIs to measure feature adoption, dealer engagement, and platform performance; use data to inform decisions.
• Coordinate product releases, including sprint planning, testing, training materials, and communications.
• Act as the key point of contact for product-related questions and updates; provide clear, concise reporting on progress, risks, and dependencies.
• Stay current with industry trends, competitive offerings, and emerging technologies to keep the portal competitive and relevant.

Requirements

• Bachelor's degree in Business, Computer Science, Marketing, or related field (MBA is a plus).
• 4-7 years of experience in product ownership or product management, preferably in digital platforms or dealer/distributor ecosystems.
• Demonstrated experience managing B2B portals, CRM platforms or consumer-facing digital products.
• Strong understanding of Agile/Scrum methodologies and experience working with cross-functional development teams.
• Excellent written and verbal communication skills.
• Familiarity with tools such as Jira, Confluence, Figma, Salesforce, and Google Analytics.
• Proven ability to make data-driven decisions and manage stakeholder expectations.

Nice to Have

• MBA or advanced degree in a related field.

Qualifications

• Bachelor's degree in Business, Computer Science, Marketing, or related field.