Digital Product Strategist II (Hybrid Work Location)

CareSource

Dayton, OH

Full Time

Mid Level

53k-86k

about 1 month ago

Job Description

About the Role

The Digital Product Strategist II is responsible for designing, publishing, managing, and maintaining content and layout for the marketing website and all digital properties. This role involves developing SEO strategies, web analytics, content updates, and ensuring consistent branding and messaging across digital platforms. The position requires collaboration with internal stakeholders and a focus on user experience (UX) and user interface (UI) design within a hybrid work environment at CareSource in Dayton, OH.

Key Responsibilities

Develops Search Engine Optimization (SEO) and web reports
Coordinate and implement content updates for digital platforms
Serve as the department administrator for internal portal sites
Design, create, and write web layouts, UX, and UI
Lead and guide distributed authors in the development of digital content
Organize information for easy navigation
Ensure consistent branding and messaging is applied and adhered to
Provide graphic design support for digital properties
Gather data and analyze user trends to identify and develop effective marketing strategies, web analytics, and metrics
Identify, evaluate, and recommend updates to achieve effective UX
Collaborate with internal resources to define project requirements and determine resources needed
Develop and maintain relationships with key internal stakeholders using consultative methods
Develop and write content to elevate search engine optimization
Ensure on-time production of web postings
Perform any other job duties as requested

Requirements

Bachelor's degree in marketing, public relations, journalism, communications, or related field or equivalent relevant work experience
Minimum of three (3) years of experience in marketing and communications
Strong proficiency in SEO, web marketing software, and Google Analytics
Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
Excellent written and verbal communication skills
Effective problem solving skills with attention to detail
Ability to work independently and within a team environment
Ability to develop, prioritize, and accomplish goals

Nice to Have

Healthcare marketing experience
Three (3) years of professional web writing experience
Experience or exposure to other e-Marketing Channels / initiatives (SEM, online advertising, web analytics, etc.)

Qualifications

Bachelor's degree in marketing, public relations, journalism, communications, or related field

Benefits & Perks

Substantial and comprehensive total rewards package
Potential bonus tied to company and individual performance

Working at CareSource

CareSource is dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds. The organization values diversity, professionalism, and a collaborative approach to work.

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