Digital Project Manager Marketing

Adyen

Paris, TX

Full Time

Mid Level

12 days ago

Job Description

About the Role

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. We create an environment with opportunities for our people to succeed, backed by a culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. The Digital Marketing Manager role is based in our Paris office and involves working closely with local and global teams to drive digital acquisition efforts through targeted campaigns.

Key Responsibilities

Work closely with the global acquisition team to plan, set-up and optimize digital marketing campaigns locally, including web, lifecycle, SEO/SEM, paid social and display advertising to drive full funnel impact.
Work closely with the local commercial teams to generate sales accepted opportunities from digital channels.
Leverage analytic tools to determine effectiveness of campaigns and promotions across all digital channels and optimize on a daily basis.
Handle local media buying through either direct deals and/or agencies.
Manage digital agency relationships including campaign briefing, day-to-day communication, media plans, campaign optimization, budget allocation, and evaluations.
Manage the localizations and optimizations of the local webpages, including landing page creation, web translations, and local SEO in collaboration with an external agency.
Manage campaign budgets, analyze past programs, and report on performance KPIs.
Establish repeatable processes, templates, and best practices for digital campaigns management and growth.

Requirements

Minimum of 3-5 years of experience in digital marketing and customer acquisition.
Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Display).
Results-driven marketing professional with the ability to create, execute, and optimize successful campaigns for specific audiences.
Ability to balance strategic planning with hands-on execution and optimization.
Self-starting and self-motivated with the ability to multitask and prioritize responsibilities.
Interest in experimentation and A/B testing, including innovative approaches such as AI-based tools like Google Search AI or ChatGPT.
High language proficiency in both French and English.
Tool knowledge (e.g., Google Analytics, Salesforce, Marketo, Looker) is a plus.
Ability to travel internationally 20%+.

Nice to Have

Experience with B2B digital marketing, especially in tech.
Experience with tools like Google Analytics, Salesforce, Marketo, Looker.

Working at Adyen

At Adyen, we foster a diverse and inclusive environment, welcoming voices from all backgrounds and cultures. We believe that diversity of perspectives is essential to maintaining our momentum and solving unique technical challenges. We encourage everyone to be their true selves at work.

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