Digital Recruitment Strategy Manager

About the Role

Key Responsibilities

• Manage the development of AdventHealth's digital intelligence recruitment strategy with Strategic HR.
• Stay current in the latest techniques, tools, and processing in communications, behavioral science, program monitoring, marketing measurement, and analytics.
• Manage the development of innovative strategic solutions for website activity, online advertising, email/CRM programs, mobile marketing, social media, and emerging trends.
• Oversee the career brand style guide to ensure consistency and quality across all digital mediums.
• Develop and administer the digital framework for the organization's EVP brand, ensuring key objectives are met.
• Provide leadership during creative brainstorming and planning processes for relevant initiatives.
• Develop relationships with stakeholders to educate on digital intelligence and platform strategies.
• Supervise and guide the digital media strategist and other team members, including managing updates on social media and digital policies.
• Analyze the organization's digital presence, identify areas of opportunity, and monitor external digital platforms for sentiment.
• Create and implement projects to improve the digital candidate experience and increase conversion rates.
• Distill complex digital concepts for relatable communication and garner support for new digital approaches.
• Propose strategic digital changes based on data analysis and industry trends.
• Establish guidelines and best practices for digital strategies across email marketing, career sites, landing pages, and web forms.
• Execute tests, analyze data, and adjust strategies accordingly.
• Ensure all digital platforms reflect the organization's reputation positively and within brand standards.
• Review digital content across social platforms for alignment with brand messages and strategy.
• Collaborate with Creative Services and Branding to meet deadlines for marketing materials.
• Conduct research and analyze digital performance using analytics to recommend improvements.
• Develop and manage a digital asset library for the team.
• Work with reputation management to ensure candidate communications are on brand and compliant.
• Develop and manage social media strategies aligned with business goals.
• Set objectives and manage the digital strategist to report on ROI.
• Perform ad hoc analysis for internal partners, including funnel and conversion analysis.
• Develop consumer insights to enhance the candidate experience and drive website conversions.
• Collaborate with internal and external partners to define data requirements.
• Build strong cross-functional partnerships.
• Manage staff to accomplish digital objectives, including coaching, counseling, and developing growth opportunities.
• Oversee team members managing daily tactics and updates to recruitment social outlets.
• Communicate updates and project statuses with Talent Acquisition leaders and other stakeholders.
• Manage relationships between the Digital Recruitment Team and the Consumer Digital Strategy team.

Requirements

• Bachelor's Degree in marketing, communications, business, human resources, or related field.
• At least 5 years of experience creating content in marketing, human resources, communications, public relations, or related fields.
• Strong computer skills, including advanced knowledge of Microsoft Office, Adobe Creative Cloud, Hubspot, and online publishing tools.
• Strong understanding of digital and social principles and best practices.
• Knowledge of Search Engine Optimization and internet ranking for web content.
• Ability to manage and supervise employees while working on multiple initiatives.
• Experience in targeting audiences and creating tailored marketing campaigns.
• Strong analytical skills and critical thinking.
• Experience in developing digital strategies and broader departmental strategies.
• Experience in digital content management and ensuring brand consistency across platforms.

Nice to Have

• Experience with behavioral science, program monitoring, and marketing measurement.
• Experience with reputation management and legal standards in digital communications.
• Experience in developing digital asset libraries and managing digital analytics tools.

Qualifications

• Bachelor's Degree in marketing, communications, business, human resources, or related field.
• 5 years of relevant experience in content creation and digital marketing.

Benefits & Perks

• Benefits from Day One
• Paid Time Off from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support