Sr. Digital Strategist

Advance Local Media

Portland, OR

Full Time

Senior

2 days ago

Job Description

About the Role

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses generate quality leads, with a strong reputation in automotive marketing and expanding into additional verticals. It is part of Advance Automotive, offering SaaS, data, and marketing solutions built for automotive manufacturers and dealers. The company leverages proprietary platforms combining data, AI technology, and marketing expertise to drive sales, increase market share, and outperform competitors in the automotive industry.

Key Responsibilities

Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts
Successfully launching new client campaigns and effectively communicating goals and key metrics for success while establishing the relationship post-sale
Meeting with dealership Owners/GMs, Marketing Directors, and/or GSMs to strengthen relationships and engagement
Utilizing data and real-time market information to make recommendations regarding inventory levels, sales process, marketing efforts, and areas of opportunity
Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders
Using tools such as the company's platform, Google Analytics, Google AdWords, Market Share data, and dealership CRM data to understand campaign performance and make suggestions for improvement
Running and commanding reporting meetings inside the dealership or via Zoom to deliver campaign performance information to C-level executives
Presenting areas for growth to existing clients and sister stores to expand business and increase success

Requirements

Bachelor's Degree or equivalent education and experience
Passion for digital advertising and sales
Minimum three years' experience in a sales or account management role, with direct experience with online marketing or media, working with automotive dealers
Minimum three years' experience providing account management, including having upselling goals
Minimum 3 years of digital marketing experience, including understanding of SEO, Search, Display, Video, Social Media Marketing, and lead generation
Strong team collaboration experience
Assertive, goal-oriented, and self-motivated
Ability to manage multiple projects and work under deadlines with outstanding organization skills
Professional communication skills to work directly with customers
Superior knowledge of digital advertising products (display, search engine marketing, search engine optimization), with the ability to learn new technology
Ability to proactively troubleshoot and find creative solutions
Experience with Salesforce.com
Google Analytics; Google AdWords certifications preferred
Occasional travel could be possible