Director - Global Digital Marketing & Virtual Experiences

Freshworks

San Mateo, CA

Full Time

Director

218k-313k

2 days ago

Job Description

About the Role

Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. We have a people-first approach to AI that eliminates friction, making employees more effective and organizations more productive. Trusted by over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, we empower organizations with customer experience (CX) and employee experience (EX) software to fuel loyalty and efficiency. With over 4,500 employees globally, we are committed to creating a better experience for our customers and employees and building a diverse, inclusive workplace.

Key Responsibilities

Lead the virtual events & experiences function, including webinars and on-demand events, from strategy to execution and governance.
Develop and implement the marketing database expansion & enrichment strategy to drive top-of-funnel growth and expand Freshworks' digital presence.
Own and oversee the email marketing function, including strategic planning, execution, and optimization of global email campaigns to increase user acquisition, engagement, and revenue.
Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines.
Manage agencies and external partners to ensure best-in-class strategies and execution.
Oversee a team of Marketing Managers and SMEs, driving global demand for top, middle, and bottom-funnel leads.
Partner with campaign managers, brand, product marketing, and cross-functional teams to align digital outbound channel strategies and governance worldwide.
Track performance and report using data-driven insights to improve channel conversions.
Innovate with AI, personalization, and marketing automation to scale content and enhance engagement.

Requirements

10+ years of experience in growth marketing focused on digital channels, preferably in B2B SaaS.
Proven experience leading performance marketing and outbound digital marketing efforts, including email, virtual events, and digital demand generation at scale across all funnel stages.
Experience establishing governance mechanisms to ensure high-quality prospect experiences and acting as a center of excellence for digital channels.
Deep understanding of demand generation funnels and B2B buyer journeys.
Experience with marketing automation tools, A/B testing, and conversion rate optimization.
Ability to influence and collaborate across cross-functional teams.
Experience using AI and automation to scale content creation and optimization.
Strong written and verbal communication skills with a thought leadership mindset.

Nice to Have

Experience in B2B SaaS marketing.
Experience managing global teams and virtual events at scale.
Knowledge of marketing automation and personalization technologies.

Qualifications

Educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

Annual base salary range of $217,500 - $312,685 USD, with bonus/equity potential.
Multiple options for dental, medical, vision, disability, and life insurances.
Equity + ESPP, flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
Adoption and parental leave benefits.

Working at Freshworks

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion regardless of background, gender, race, sexual orientation, religion, or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.

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