Digital Segment Manager

About the Role

Key Responsibilities

• Own audience segment creation and management for multi-channel marketing initiatives.
• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
• Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
• Define and document business requirements including audience traits, content and call to action, channels/destinations, etc.
• Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
• Provide insights and actionable recommendations from tests and campaigns; share results with management and peers to drive continuous improvement of digital channel performance.
• Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Requirements

• Bachelor's degree in a related field, or equivalent work experience.
• Five to seven years of statistical and/or data analytics experience.
• Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent.
• Experience with a Campaign Data Platform (CDP), preferably Adobe.
• Comfortable working on multiple projects in a fast-paced environment.
• Good understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Knowledge of data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.
• Excellent interpersonal, oral, and written communication skills.
• Strong attention to detail and drive to exceed expectations.
• Ability to communicate technical concepts to a non-technical audience.

Nice to Have

• Financial / banking experience.
• Experience with Adobe Customer Data Platform (CDP).

Qualifications

• Educational background includes a bachelor's degree or equivalent work experience.

Benefits & Perks

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year.