Digital Senior Account Executive, Health & Wellness

About the Role

Key Responsibilities

• Support and lead the development of digital marketing and social media strategies for pharmaceutical clients, ensuring alignment with overall brand and communications goals.
• Manage day-to-day execution of digital campaigns, including social media, paid media, influencer engagement, content marketing, and SEO/SEM initiatives.
• Develop compelling digital content, including social media posts, blogs, email campaigns, and multimedia assets.
• Oversee social media community management, monitoring engagement, responding to comments, and ensuring regulatory compliance in all communications.
• Analyze digital campaign performance using data analytics tools, generating insights and recommendations for optimization.
• Stay ahead of digital trends, emerging platforms, and pharmaceutical industry regulations to guide clients on best practices and innovations.
• Mentor junior team members, providing guidance and expertise in digital marketing and campaign execution.

Requirements

• 3+ years of experience in digital marketing, social media, or communications, preferably within an agency setting.
• Proven track record of managing digital campaigns for pharmaceutical or healthcare clients, including HCP and patient-targeted initiatives.
• Strong understanding of digital channels, including organic and paid social, programmatic advertising, influencer marketing, and content strategy.
• Experience working within regulatory and compliance guidelines for pharmaceutical communications, including FDA regulations.
• Proficiency with digital analytics tools (Google Analytics, social media insights, etc.), CRM platforms, and social listening tools.
• Exceptional writing and content creation skills, with the ability to translate complex scientific information into engaging digital content.
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Strong communication and client relationship management skills, with a proactive and solutions-oriented mindset.
• Bachelor's degree in marketing, communications, digital media, or a related field.

Nice to Have

• Experience working within regulatory and compliance guidelines for pharmaceutical communications, including FDA regulations.
• Experience with digital analytics tools (Google Analytics, social media insights, etc.), CRM platforms, and social listening tools.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field

Benefits & Perks

• Competitive benefits package
• Professional development opportunities
• Mentorship programs with industry leaders
• Vibrant and inclusive company culture fostering collaboration and innovation
• Hybrid work approach with teams in the office around four days a week