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Digital Strategist

Berkeley Medical Center

Martinsburg, WV
Full Time
Senior
14 days ago

Job Description

About the Role

This position helps lead and oversee the implementation of brand strategies and campaigns in the digital space, including websites and email marketing, and supports other digital vehicles such as digital advertising and social media. The role is focused on building brand awareness, driving community awareness, creating compelling content, and delivering an optimal online consumer experience at Berkeley Medical Center, part of WVU Medicine.

Key Responsibilities

  • Develop and oversee the implementation of the digital marketing strategy for WVU Medicine, launching innovative and creative campaigns in support of organization, brand, and marketing initiatives.
  • Oversee online marketing activity, including website integration, web content updates, email marketing, and SEO, to acquire and retain patients and increase brand exposure and awareness.
  • Oversee content development, working with other team members and WVU Medicine leadership to ensure accuracy.
  • Maintain website style guide, including guidelines on tone, grammar, punctuation, and organizational norms.
  • Monitor and track digital initiatives and tactics, conduct analysis, and make recommendations to optimize strategies.
  • Support employee communications through website content creation and email.
  • Support digital advertising campaigns and search engine marketing.
  • Develop and maintain relationships with other marketing leaders at the health system's hospitals, and support their work on WVU Medicine sub-sites.
  • Act as the point of contact for digital vendor relationships, including web design/development, email marketing, etc.
  • Participate in planning special events that have communication needs and public relations/marketing impact.

Requirements

  • Bachelor's degree in communications, advertising, or marketing OR high school diploma or equivalent AND 7 years of communication, advertising, or marketing experience.
  • Five (5) years of experience in marketing.
  • Excellent written and verbal communication skills.
  • Knowledge of website design and structure, user experience, analytics, and CMS.

Nice to Have

  • Healthcare marketing experience.

Qualifications

  • Bachelor's degree in communications, advertising, or marketing OR high school diploma or equivalent
  • 7 years of communication, advertising, or marketing experience
  • Five (5) years of experience in marketing

Working at Berkeley Medical Center

WVUHS is an equal opportunity employer that strictly prohibits discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, age, physical or mental disability, citizenship, service in the uniformed services, genetic information, or any other characteristic protected under applicable law. The organization values diversity, fairness, and inclusion in all employment practices.

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Job Details

Posted AtJul 23, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About Berkeley Medical Center

Website

cityhospital.org

Location

Martinsburg, WV

Industry

General Medical and Surgical Hospitals

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