Digital Strategist

24 Seven Talent Ca

Bedford, MA

Freelance

Mid Level

73k-94k

7 days ago

Job Description

About the Role

The Digital Strategist role is with a busy ad agency seeking a mid-junior level Marketing Analyst to support digital analytics, reporting, and platform management. The position involves working on various digital channels, creating insights, managing tagging and tracking, and supporting digital best practices. This is a contract, 100% remote position based in Bedford, Massachusetts, with a focus on data analysis and strategy in a fast-paced environment.

Key Responsibilities

Support all reporting dashboard and analytics activities.
Perform dashboard changes and regular maintenance.
Manage tagging work, including Google Tag Manager tags.
Conduct file transformation and data connection tasks.
Respond to ad hoc analytics or metrics requests from clients via internal stakeholders.
Create reporting insights for website, email, video, podcast, and other channels (excluding Paid Media and Paid Social).
Create reporting insights specifically for websites.
Manage UTMs, QR codes, vanity link requests across accounts, and maintain digital tracker.
Support management of video and podcast platforms.
Review tactics routes for digital best practices input.
Oversee video and podcast platform management.