Digital Strategist

Robert Half

Philadelphia, PA

Contract

Mid Level

27 days ago

Job Description

About the Role

A leading full-service financial services firm is seeking a creative and hands-on digital marketer to help drive client engagement and acquisition through digital-first strategies. This is a 3-6 month consulting opportunity with the potential to hire, requiring onsite presence in Philadelphia 2-3 days per week. The role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns across web, social, search, and other digital channels. The candidate will collaborate with internal teams, external agencies, and compliance partners to ensure digital touchpoints are clear, compliant, and guide prospects through the client journey.

Key Responsibilities

Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.
Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.
Partner with stakeholders to streamline email workflows and improve campaign searchability.
Develop content that nurtures prospects and engages existing clients.
Collaborate with internal teams to design multi-channel campaigns (digital, social, events).
Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.
Provide keyword recommendations based on client needs, market trends, and feedback.
Integrate priority keywords into web and content assets.
Write compelling copy for emails, landing pages, website content, articles, and social media.
Ensure messaging aligns with brand standards and compliance requirements.
Work with media and creative agencies to execute campaign concepts.
Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.
Monitor campaign and email performance metrics.
Recommend improvements based on engagement and conversion data.

Requirements

4+ years of marketing experience, ideally in consumer-facing financial services, insurance, or other regulated industries.
Strong copywriting skills across digital formats.
Experience with marketing automation and CRM systems (Salesforce preferred).
Familiarity with SEO/SEM fundamentals and keyword research.
Excellent organizational skills and ability to manage multiple projects simultaneously.

Nice to Have

Experience with Salesforce Marketing Cloud or similar marketing automation tools.
Knowledge of compliance standards in financial or regulated industries.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company's 401(k) plan.
Opportunity to work on a project with potential for permanent hire.

Working at Robert Half

Innovation starts with people.® Robert Half is committed to connecting highly qualified job seekers with great companies, offering opportunities in finance, accounting, technology, marketing, legal, administrative, and customer support roles. The company emphasizes success, top-tier job placement, competitive compensation, benefits, and ongoing training.

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