Digital Strategist / Data Driven Marketing (Adobe Practice)

About the Role

Key Responsibilities

• Shape and align digital strategy by collaborating with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
• Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
• Generate audience and market insights by researching and analyzing target audiences, behaviors, and preferences, and identifying market trends and emerging technologies.
• Co-create content and messaging strategies, advising clients on audience segmentation and developing content frameworks that resonate with target segments.
• Design and guide digital campaign execution by planning and overseeing digital marketing and ad campaigns, including those via Adobe Audience Manager, and defining campaign objectives, timelines, and deliverables.
• Enable data-driven optimization by guiding the use of analytics tools to monitor performance, synthesizing insights, and facilitating workshops for campaign refinement.
• Facilitate cross-functional collaboration by acting as a trusted advisor to client teams, fostering alignment, and communicating strategies and progress to senior stakeholders.
• Mentor junior associates despite not having direct reports.

Requirements

• Bachelor's degree in business administration, marketing, or a related field.
• 5+ years of experience in management consulting, marketing strategy, or digital marketing.
• Expertise in designing and delivering digital strategies with a strategic, analytical, and entrepreneurial mindset.
• Extensive knowledge of marketing data and data management practices.
• Exceptional verbal, written, and presentation skills, capable of engaging C-suite executives and client teams.
• Ability to prioritize, focus, and manage multiple complex workstreams with attention to detail.
• Familiarity with marketing technology ecosystems such as CRM, DMPs, CDPs, and content platforms.
• Proficiency in creating client-ready deliverables using MS Office, Excel, PowerPoint, MS Project, and Visio.
• Strong facilitation and client relationship management skills.
• Collaborative team player with mentoring and leadership experience, knowing when to lead or support.
• Proactive, highly organized, and adaptable to evolving client needs.
• Willingness to manage multiple deadlines, multitask, and work extended hours when required.
• Ability to travel up to 25% (approximately 1 week per month).

Nice to Have

• MBA with emphasis on business analytics or marketing.
• Relevant professional certifications such as Adobe Audience Manager Platform Certification.
• Knowledge of Acxiom data products.