Digital Strategist, KSTU

The E.W. Scripps Company

Salt Lake City, UT

Full Time

Mid Level

1 day ago

Job Description

About the Role

Join Scripps as a Digital Strategist at KSTU in Salt Lake City, where you'll partner with the sales team to develop custom digital solutions that drive revenue growth for clients. This client-facing role involves leveraging product expertise and strategic thinking to create successful campaigns across various digital channels including display, video, OTT/CTV, and email marketing.

Key Responsibilities

Provide guidance and product training for digital solutions including Local Display/Video, Targeted Network Display/Pre-roll, OTT/CTV solutions, email and contesting
Make joint sales calls with Account Executives to achieve digital market revenue goals by increasing digital campaigns with new and existing clients
Develop campaign strategies, create compelling presentations, establish KPIs, provide pacing updates, assist in closing sales, and recommend optimizations and upsells
Conduct one-on-one meetings with account executives to review campaign performance and spending
Monitor competitive landscape, market trends and industries to identify new opportunities
Other duties as assigned

Requirements

Bachelor's degree in related discipline or equivalent experience
3-5 years sales experience, closing business and managing clients
Experience in a sales leadership, advisory, or supervisory capacity preferred
Experience creating and successfully executing multi-faceted digital campaigns
Valid Driver's License, good driving record, and ability to provide proof of insurance with the required insurance limits
Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights
Strong analytical skills and data-driven thinking
Demonstrated success in a goal-oriented, highly accountable sales environment
Proven prospecting and closing capabilities
Full understanding of digital product portfolios
Ability to craft solutions quickly based on needs assessment
Excellent presentation, public speaking, interpersonal and communication skills
Ability to develop campaigns, communicate effectiveness and make recommendations
Strong capability to analyze sales demographics to develop creative solutions
Proficiency in generating reports, business correspondence, and delivering presentations
Strong communication skills and ability to respond effectively to questions
Ability to calculate figures related to advertising rates, discounts, packages and commissions
Proficient use of Microsoft Office, Google Workspace and CRM software like WideOrbit

Nice to Have

Experience in a sales leadership, advisory, or supervisory capacity

Qualifications

Bachelor's degree in related discipline or equivalent experience

Working at The E.W. Scripps Company

Scripps is committed to creating a culture that reflects the audiences and communities it serves. The company values an environment where employees, audiences, and stakeholders feel valued and inspired to reach their full potential. It emphasizes building a respectful workplace where everyone feels a sense of belonging and connection, fostering inclusion, fairness, and success for all employees.

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