Specialist, Marketing - Digital

About the Role

Key Responsibilities

• Execute and optimize email, SMS, and mobile push campaigns tied to Denny's loyalty and CRM programs.
• Maintain and update content, assets, and promotions across Denny's website, mobile app, and third-party delivery platforms.
• Build and manage tracking links (UTMs), campaign tags, and analytics parameters to ensure accurate performance measurement and reporting.
• Analyze campaign engagement, app usage, website traffic, and digital sales performance; generate actionable insights and reports.
• Partner with agencies and internal teams to QA and launch loyalty program offers, digital promotions, and menu content updates.
• Manage digital menu item details (descriptions, images, categories) across ordering channels and support ongoing A/B testing and module optimization.
• Document and track restaurant participation in national and regional digital initiatives, ensuring alignment with operations and marketing.
• Uphold Denny's brand voice, visual standards, and guest experience guidelines across all digital properties.
• Coordinate creative assets and collaborate with the design team to deliver imagery for web, mobile, third-party platforms, and agency partners.
• Provide project management support to ensure cross-functional alignment and timely execution of digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2-4 years of experience in digital marketing, loyalty programs, or CRM execution.
• Strong understanding of digital marketing channels, CRM strategies, and guest engagement tactics.
• Hands-on experience with email marketing platforms, CMS tools, and CRM systems.
• Proficient in Microsoft Office Suite; experience with analytics and project management platforms (e.g., Google Analytics, SmartSheet, Asana) is a plus.
• Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines.
• Data-driven mindset with ability to translate insights into actionable recommendations.
• Strong collaboration and communication skills, with the ability to work cross-functionally in a fast-paced environment.

Nice to Have

• Experience with analytics and project management platforms such as Google Analytics, SmartSheet, Asana.
• Restaurant or retail industry experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

Benefits & Perks

• Competitive salary range: $63,000 - $86,900 per year.
• Opportunities to work in a dynamic, fast-paced environment.