Digital Technical Developer

About the Role

Key Responsibilities

• Execute cross-channel and platform personalization strategy including email, SMS, push, and web experiences, ensuring alignment with business goals and customer experience objectives.
• Develop and implement dynamic content and audience segmentation strategies by partnering closely with CRM, data, and content teams to deliver relevant, timely, and personalized experiences.
• Translate personalization strategies into scalable, technically sound solutions by building, testing, and launching automations, journeys, and content blocks using AMPscript, SQL, and Marketing Cloud tools.
• Serve as the hands-on technical lead for campaign execution, ensuring quality assurance, governance, and best practices in platform setup, data integration, and tracking.
• Collaborate with internal stakeholders and external partners to continuously optimize personalization performance through testing, analytics, and iterative improvements.

Requirements

• Bachelor's degree in Marketing, Advertising, Promotion, Communication, or Computer Science; Master's degree preferred.
• Typically 5+ years of experience in implementing and supporting enterprise marketing or sales campaigns, preferably in a large integrated multi-site/state organization.
• Technical experience may include use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization.
• Ability to work with tight deadlines and manage multiple projects at once.

Nice to Have

• Preferred certification for Salesforce Certified Marketing Cloud Email Specialist.

Qualifications

• Bachelor's degree in Marketing, Advertising, Promotion, Communication, or Computer Science.
• Masters degree preferred.

Benefits & Perks

• Paid parental leave
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Vision insurance
• Retirement plan
• Comprehensive suite of Total Rewards including competitive compensation, wellness programs, and career development opportunities.