Dir, International Marketing - Squishmallows

About the Role

Key Responsibilities

• Ensure the global franchise vision comes to life across all key international markets through strategic brand building and storytelling.
• Grow the global and multigenerational fanbase using country-specific marketing tactics and strategies including social, influencer, digital, linear, and experiential marketing.
• Work with leadership and cross-functional teams to shape a globally informed brand strategy that cascades into market-specific plans covering objectives, KPIs, budgeting, GTM strategy, and execution.
• Monitor and evaluate the effectiveness of global brand and marketing strategies, working with leadership to refine and optimize performance and efficiency.
• Stay ahead of industry trends, market shifts, and competitor activities to keep strategies relevant.
• Manage multiple projects and timelines while driving growth across multiple markets.
• Foster collaboration and streamline workflows and communication across key cross-functional teams.
• Ensure cohesive brand planning, creative excellence, and integrated marketing execution in partnership with cross-functional departments, adapting for local markets.
• Lead the development and execution of marketing strategies across key global markets, ensuring alignment with business objectives and brand vision.
• Develop and oversee integrated marketing strategies from concept to launch, including franchise campaigns, cultural initiatives, events, paid media, social media, and influencer marketing.
• Use data insights to optimize global brand and marketing initiatives.
• Partner with Finance and Brand leadership to manage budgets, timelines, and resources for campaign success.
• Identify and unlock synergies across global marketing activities, vendors, and team operations.
• Manage all aspects of talent management for their team, promoting collaboration and team development.

Requirements

• 12+ years in strategic brand strategy and/or marketing planning in a global organization.
• 5+ years in a senior leadership role managing high-performing teams and complex global marketing operations.
• Experience in the toy, entertainment, or consumer products categories.
• Strong strategic thinking with the ability to translate high-level strategy into actionable initiatives across multiple territories.
• Deep understanding of brand identity, creative platforms, product storytelling, and marketing investment.
• Expertise in global marketing operations, process optimization, and budget management.
• Sensitivity to regional context and consumer behavior with global and cultural nuance.
• Proficiency in digital marketing, e-commerce, and omnichannel strategies.
• Strong analytical skills with a data-driven decision-making approach.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced, high-growth environment.
• Familiarity with market research, insights, and data-driven planning.
• International market experience in regions such as Canada, Mexico, Brazil, UK, Germany, France, Spain, Australia, UAE, APAC, LATAM, or similar.
• Willingness to travel nationally and internationally as required.

Nice to Have

• Familiarity with global content distribution, media business models, and content licensing.

Qualifications

• Experience in strategic brand and marketing planning in a global organization.
• Leadership experience managing high-performing teams in a senior role.
• Experience in toy, entertainment, or consumer products industries.
• Proficiency in digital marketing, e-commerce, and omnichannel strategies.
• Strong analytical and data-driven decision-making skills.
• International market experience in relevant regions.

Benefits & Perks

• Base salary range of $167,040 to $212,160 per year, with potential performance incentives.
• Comprehensive benefits including medical insurance (company-paid for employees and children), life and AD&D insurance, 401(k) with matching up to 4%, short and long-term disability, and tuition reimbursement.
• Flexible work schedule with a Monday-Thursday on-site workweek, optional WFH Fridays, up to 20 fully remote days annually, and paid time off for vacation and sick leave.
• Opportunity to volunteer up to 16 hours annually through Jazwares Cares.