Direct Marketer

Apex Law Firm

Tampa, FL

Contract

Mid Level

about 1 month ago

Job Description

About the Role

APEX Law Firm is a Tampa-based law firm seeking a results-driven Direct Marketer to lead client outreach and marketing efforts. This full-time contract position is ideal for a self-starter with experience in direct response marketing, lead generation, and campaign strategy—particularly in the legal services space or other professional services industries. You'll play a critical role in increasing brand visibility, attracting new clients, and supporting business development efforts through targeted marketing campaigns.

Key Responsibilities

Plan, develop, and execute direct marketing campaigns
Identify and target potential client sources through segmented outreach strategies
Collaborate with attorneys and administrative staff to align marketing with firm objectives
Write compelling marketing copy for email, newsletters, brochures, and web content
Analyze campaign performance and prepare regular reports with actionable insights
Stay current with legal marketing trends and compliance standards

Requirements

Direct Marketing experience

Nice to Have

Bachelor's degree in Marketing, Communications, or related field
Experience with SEO, PPC, or local search marketing
Familiarity with Florida legal market or Tampa metro area

Qualifications

Bachelor's degree in Marketing, Communications, or related field (preferred)

Benefits & Perks

Competitive compensation based on experience
Opportunity to contribute to a respected and growing Tampa law firm
Work in a collaborative and professional environment with potential for long-term engagement