Director, Account-Based Marketing - 10588

Coupa Software

Austin, TX

Full Time

Director

4 days ago

Job Description

About the Role

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. The company values innovation, collaboration, transparency, and has a global impact on clients, the business, and employees. The role of Director, Account-Based Marketing at Coupa involves elevating engagement and conversion strategies for top accounts across North America, working closely with sales and marketing teams to create personalized, multi-channel experiences that drive growth.

Key Responsibilities

Lead North America ABM strategy with a tiered approach (1:1, 1:few, 1:many) combining personalized and scalable automation.
Use 6sense intent and engagement data to prioritize accounts, detect buying signals, and align Sales and Marketing focus.
Orchestrate full account journeys by tailoring messaging, content, and channels based on key personas and buying teams.
Drive personalized campaigns leveraging Folloze, Marketo, and Salesforce, addressing unique account needs and funnel stages.
Collaborate cross-functionally and align closely with Sales leadership to set goals and ensure consistent, impactful ABM execution.
Own ABM performance reporting and continuously optimize, while identifying and piloting new tactics and championing best practices.

Requirements

Over 10 years of B2B marketing experience with deep expertise in ABM strategy, execution, and measurement.
Proven success managing multi-tiered ABM programs (1:1, 1:few, 1:many) driving pipeline and revenue growth.
Advanced proficiency with tools like 6sense, Folloze, Marketo, Salesforce, and campaign orchestration platforms.
Strong understanding of enterprise buying journeys and designing programs that engage full buying groups across personas and stages.
Analytical and data-driven, skilled at turning complex data into actionable insights and clear reporting.
Experienced collaborator with Sales leadership and account teams, excelling in project management, communication, and stakeholder alignment with a proactive, growth-focused mindset.

Nice to Have

Experience with account-based marketing in a technology or SaaS environment.
Knowledge of marketing automation and campaign orchestration tools.

Qualifications

Bachelor's degree or equivalent experience in marketing, business, or related field

Benefits & Perks

Remote work flexibility
Opportunity to work at the forefront of innovation in spend management
Collaborative and inclusive company culture

Working at Coupa Software

Coupa values collaboration and teamwork, driven by transparency, openness, and a shared commitment to excellence. The company fosters a welcoming and inclusive work environment, emphasizing innovation and global impact.

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