Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

About the Role

Key Responsibilities

• Shape Cal Athletics' communications strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
• Lead the department's email marketing strategy, including creation, launch, management, and optimization of segmented and targeted programs to drive demand, retention, and loyalty.
• Oversee digital advertising strategies such as paid social media, SEO/SEM, and targeted campaigns for various sports and initiatives.
• Create synergy between digital marketing, organic social media, and traditional advertising to maximize revenue streams.
• Collaborate with the ticket office to create and manage email marketing campaigns within Paciolan and Eloqua systems to increase revenue.
• Develop and implement a cohesive communication strategy for revenue-generating initiatives including email, direct mail, social media, mobile apps, and digital advertising campaigns.
• Conduct market research on fan engagement and customer behavior to improve retention, awareness, and sales efforts.
• Manage digital staff performance, career development, and adherence to standards.
• Manage the unit budget and leverage resources across departments for efficiency.
• Coordinate cross-functional efforts with internal units to align marketing strategies with overall business objectives.
• Guide day-to-day operations of the digital marketing team, including content development and storytelling.
• Build relationships with external companies and organizations as needed.
• Participate in game days/nights and other events to support marketing initiatives.
• Provide leadership and mentorship to the digital marketing team, fostering innovation and collaboration.
• Make strategic decisions to drive fan growth, maximize business impact, and expand the Cal Athletics brand.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
• Expertise in email marketing platforms such as Paciolan, Eloqua, or similar, and marketing automation tools.
• Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
• Proven ability to track and analyze campaign performance focusing on engagement, conversion, ROI/ROAS, and lead generation.
• Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
• Strong written and verbal communication skills for presenting insights and recommendations.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Knowledge of fan engagement and customer behavior analysis.
• Strong project management skills and attention to detail.
• Ability to work in a fast-paced environment with competing priorities.
• Knowledge of NCAA and ACC rules and regulations.

Nice to Have

• Experience with sports marketing and fan engagement strategies.
• Familiarity with ticketing systems like Paciolan and Eloqua.
• Experience managing digital teams and budgets.

Qualifications

• Educational background in Marketing, Communications, or related fields.
• Minimum of 5 years of relevant digital marketing experience.

Benefits & Perks

• Comprehensive benefits package offered by the University of California.
• Salary range of $85,000 - $95,000, with the entire range being $74,400 - $103,800.
• Full-time, exempt position paid monthly, with full UC benefits.
• Support for professional development activities and career growth.