Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

About the Role

Key Responsibilities

• Develop a unified view of the customer, refine the customer journey, and deliver personalized content across all channels and devices.
• Lead the department's overall email marketing strategy, including creation, launch, management, and optimization of segmented and targeted programs to drive demand, retention, and customer loyalty.
• Oversee digital strategy to support revenue generation efforts across platforms, including tracking key metrics, measuring ROI, and optimizing campaigns.
• Develop and execute digital advertising strategies such as paid social media, SEO/SEM, and targeted campaigns for various sports and initiatives.
• Create synergy between digital marketing, organic social media, and traditional advertising to maximize revenue streams.
• Collaborate with the ticket office to create and manage email marketing campaigns within Paciolan and Eloqua systems.
• Produce and implement a cohesive communication strategy for revenue initiatives including email, direct mail, social media, mobile apps, and digital advertising.
• Conduct market research on fan engagement and customer behavior to improve retention and sales efforts.
• Manage digital staff performance, career development, and adherence to standards.
• Manage the digital marketing unit's budget and develop internal processes to improve strategic planning and technology investments.
• Coordinate cross-functional efforts with internal units to ensure alignment with business objectives.
• Guide day-to-day operations of the digital marketing team, including content development and storytelling.
• Build relationships with external organizations and participate in events to support marketing initiatives.
• Provide leadership and mentorship to the digital marketing team, fostering innovation and collaboration.
• Make strategic decisions to drive fan growth, enhance brand presence, and maximize business impact.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in sports or entertainment.
• Expertise in email marketing platforms such as Paciolan, Eloqua, or similar, and marketing automation tools.
• Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
• Proven ability to track and analyze campaign performance focusing on engagement, conversion, ROI/ROAS, and lead generation.
• Experience in developing and executing marketing strategies across multiple digital channels.
• Strong written and verbal communication skills for presenting insights and recommendations.
• Proven ability to collaborate with cross-functional teams and manage multiple projects.
• Knowledge of fan engagement and customer behavior analysis.
• Strong project management skills and attention to detail.
• Ability to work in a fast-paced environment with competing priorities.
• Knowledge of NCAA and ACC rules and regulations.

Nice to Have

• Experience managing budgets in a finance role.
• Supervising experience and team management skills.
• Experience with sponsorships, content creation, and multimedia rights.
• Familiarity with fundraising and direct mail campaigns.
• Experience with strategic management and stakeholder relationship building.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Full UC benefits package.
• Salary range of $74,400 - $103,800, with a budgeted range of $85,000 - $95,000.
• Paid time off for professional development (at least 80 hours annually).
• Full-time, exempt, 40 hours per week, career position.