Director Analytics and Insights

About the Role

Key Responsibilities

• Be a leader in driving business decisions based on market data establishing key drivers and providing actionable 'call to action' recommendations for growth.
• Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future.
• Manage a team of Analytics Managers within Tyson and Nielsen for the day-to-day delivery of business reviews and competitive intelligence and category drivers.
• Be a leader in solving complex business challenges with collaboration with other cross functional team in order to the address business questions.
• Establish KPIs and new capabilities as best practice around measuring impact of Media, Trade, Shopper marketing and other activations.
• Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, NPD Supply Track, NET, Mintel etc, and translate them into insights and fill the knowledge gap.
• Collaborate with cross functional teams such as Demand planning and Finance team for monthly/quarterly/yearly and long-range category and business projections with causal analysis.
• Lead Analytics throughout the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment.
• Master 'story telling' and engaging communication while turning data and information into actionable insights and business recommendations.
• Represent Tyson's Analytics team in professional organizations and meetings.

Requirements

• BA/BS degree required; Masters preferred.
• 8+ years of experience in consumer research in CPG, preferably both at the agency and manufacturer side.
• Strong knowledge of business practices, marketing principles, and retail environment/practices.
• Expertise in insights and analytical techniques such as consumer need state landscape, volumetric forecasting, market share forecasting, revenue contribution models, causal analysis, market mix modeling, data mining with syndicated tools like IRI, Nielsen, NPD Supply Track, NET, Mintel.
• Deep knowledge of Nielsen/IRI POS and Panel household data.
• Experience with pricing architectures, elasticities, price gaps, and optimal price curves.
• Ability to extract and synthesize data into actionable insights.
• Demonstrated ability to build advocacy for analytics within an organization.
• Digitally savvy with social listening tools and media analytics capabilities.
• Comfortable contributing and influencing in group or individual assignments.
• Open-minded, flexible, autonomous, and capable of leading cross-functional discussions.
• Client-side work in CPG preferred; supplier-side research experience a plus.

Nice to Have

• Supplier-side research experience.

Qualifications

• Educational background: BA/BS required, Masters preferred.

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision and prescription drug benefits