Director, Architecture - Marketing Technology

About the Role

Key Responsibilities

• Develop and lead the long-term strategic architectural vision for the company's marketing technology stack.
• Identify new technologies and trends, advising on how to evolve the ecosystem to remain competitive.
• Design and implement a scalable and secure MarTech architecture that integrates with existing business systems.
• Define technical standards and best practices for the selection and use of marketing technologies in collaboration with other architects.
• Oversee the selection, implementation, and management of marketing platforms including Customer Data Platforms, Orchestration Engines, Personalization Engines, Content Management Systems, Digital Asset Management, and Analytics tools.
• Act as a key liaison between marketing, technology, sales, and data/analytics teams, translating business needs into architectural initiatives.
• Drive continuous improvement by staying abreast of emerging architectural trends, supporting evolving standards, and leveraging data-driven insights to optimize marketing efficiency and effectiveness.

Requirements

• Demonstrated success in designing and managing a complex, enterprise-level MarTech stack that delivers measurable business outcomes.
• Experience with identifying and managing architectural risks, technical debt, and interdependencies, including mitigation strategies.
• Experience defining enterprise technology strategy, including designing, prototyping, testing, training, support procedures, and practical business solutions.
• Deep understanding of the MarTech landscape and key platforms.
• Strong knowledge of data integration, APIs, and data governance in a marketing context.
• Ability to architect and document complex solutions that integrate diverse systems and technologies.
• Proficiency in software development methodologies such as Agile and DevOps.
• Deep understanding of digital marketing strategies, customer journeys, personalized experiences, and campaign execution.
• Deep understanding of the enterprise's business strategy and operations, with the ability to align architecture with business goals.
• Master's degree in Computer Science, Software Engineering, or a related field (or equivalent practical experience).
• Minimum of 12+ years of experience in software engineering and architecture or equivalent technical fields.
• Minimum of 5+ years in management roles overseeing engineering or architecture teams.

Nice to Have

• Experience with leading significant initiatives in a large enterprise environment.
• Familiarity with current trends in marketing technology and architecture.

Qualifications

• Master's degree in Computer Science, Software Engineering, or a related field (or equivalent practical experience).
• 12+ years of experience in software engineering and architecture.
• 5+ years in management roles overseeing engineering or architecture teams.

Benefits & Perks

• Salary range from $175,000 to $220,000 annually, adjusted as needed to comply with applicable law.
• Potential eligibility for bonuses, sales incentives, and long-term incentives.