Manager, Web & Digital Marketing Technology

Foley & Lardner

Washington, DC

Full Time

Senior

136k-204k

1 day ago

Job Description

About the Role

Foley & Lardner LLP is a collaborative and innovative law firm that values diverse perspectives and professional development. The firm offers opportunities for career growth, meaningful connections, and a supportive work environment. The Manager of Web & Digital Marketing Technology is a leadership role responsible for driving the strategy and operational management of the firm's digital marketing technologies, including website and email platforms, to support business development and marketing efforts in a competitive legal landscape.

Key Responsibilities

Serve as manager of Foley's online website presence from a technology perspective, managing vendors and technology behind the firm's public-facing websites, primarily using Wordpress and other technologies.
Work closely with content teams and others throughout the firm to create and update relevant digital KPIs, ensuring content remains fresh and optimized for SEO and site visitors.
Manage functionality, data, reporting, and enhancements to the firm's email marketing system.
Oversee cross-platform data integration (e.g., email, events, CRM) to support firm goals and strengthen client and prospect relationships.
Stay informed on industry and technology trends, and help identify future initiatives through updates to the Marketing Technology roadmaps.
Use web, email, and analytics tools to establish, monitor, and report on key metrics measuring the effectiveness of web properties and marketing initiatives.
Understand marketing technology platforms, assist with maintenance, enhancements, and user support.
Oversee efforts to improve search engine optimization (SEO), including creating, executing, and reporting on strategic data and results across platforms and AI search tools.
Collaborate with the BD&M department, I.T., and others to ensure proper data integration across tools such as Passle, Dynamics CRM, email marketing, Wordpress, and others.
Manage a direct report supporting the above responsibilities.

Requirements

Bachelor's Degree required.
Minimum of seven (7) years' experience with marketing technologies geared toward generating revenue.
Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.
Proven ability to inspire others toward common goals around the use of technology to drive revenue.
Experience managing technology projects from problem identification through post go-live review.
Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.

Qualifications

Bachelor's Degree

Working at Foley & Lardner

Foley & Lardner LLP emphasizes a collaborative, innovative, and inclusive work environment where diverse perspectives are valued. The firm supports professional growth, resource availability, and meaningful connections among team members, fostering a culture of satisfaction and engagement.

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