Head of Demand Generation & Marketing Automation

About the Role

Key Responsibilities

• Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.
• Supporting demand generation through the execution of marketing initiatives utilizing. This team develops and implements best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
• Optimization of lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
• Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
• Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
• Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.
• Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
• Support end to end event promotion and create a culture and campaign structure that drives result oriented outcomes from events.
• Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business.
• Provide team leadership and direction, providing clear communication of strategy, setting and demonstrating expected standards.
• Cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.

Requirements

• Demonstrates strategic leadership in establishing demand generation strategies aligned with organizational goals.
• Excels in cross-functional collaboration, building strong relationships across digital marketing, sales, and technology teams.
• Leverages data-driven insights from campaign performance, lead management, and marketing platforms to inform decision-making.
• Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation.
• Communicates complex strategies and technical concepts clearly to diverse audiences.
• Maintains focus on key performance indicators such as MQL and MCR targets, while balancing quality, speed, and scalability.
• Invests in team development, promotes ongoing learning, and recognizes contributions.
• Anticipates business and client needs to ensure demand generation activities create value and support relationships.

Nice to Have

• Experience with marketing automation platforms such as Eloqua, Oracle, and Salesforce.
• Experience leading global demand generation campaigns.
• Knowledge of CRM systems and data architecture.
• Ability to foster a culture of continuous learning and innovation.

Qualifications

• Experience in demand generation, marketing automation, or related fields.
• Proven leadership skills and ability to manage cross-functional teams.
• Strong analytical skills and experience with campaign performance metrics.
• Excellent communication and stakeholder management skills.

Benefits & Perks

• Life insurance, vision insurance, paid time off, paid holidays, sick time, tuition assistance, 401(k).
• Comprehensive benefits package including medical, dental, vision insurance, paid leave, short-term and long-term disability, health savings accounts, life insurance, adoption assistance, tuition assistance, commuter benefits, employee assistance program, and more.
• Two 'Global Wellbeing Days' each year to focus on personal wellbeing.
• Inclusive and agile work environment supporting work/life balance.
• Opportunities for professional growth and continuous learning.