Lead Marketing Technology - CDP

About the Role

Key Responsibilities

• Lead the rollout, adoption, and value realization of Adobe Real-Time CDP to enhance audience targeting, segmentation, and acquisition across paid, owned, and direct marketing channels.
• Develop and manage a strategic roadmap for system integrations, cross-platform journey orchestration, and segmentation workflows (including real-time streaming and batch processing).
• Collaborate with marketing and technical teams to design omnichannel customer journeys, campaign triggers, and audience builds informed by real-time data and behavioral signals.
• Provide subject matter expertise on data governance, identity resolution, privacy compliance, and consent management aligned with industry standards.
• Facilitate meetings and communication between marketing stakeholders and technical teams to translate business requirements into technical solutions while proactively identifying and resolving dependencies.
• Guide naming conventions, taxonomy, and audience targeting standards to ensure consistency across marketing platforms and reporting layers.
• Pilot, test, and validate new MarTech and AdTech solutions, securing buy-in and scaling successful innovations.
• Monitor and optimize thousands of audience deliveries annually to over 60 advertising and marketing platform destinations, ensuring high engagement and reach.

Requirements

• 6+ years of combined experience in marketing technology, product management, or campaign targeting operations.
• Deep expertise with Adobe Experience Platform (AEP), especially Adobe Real-Time CDP; hands-on experience with additional Adobe tools (Launch, Target, Workfront) is a plus.
• Strong familiarity with AdTech platforms such as DSPs, DMPs, and programmatic advertising solutions.
• Proven ability to lead complex integrations within a large-scale enterprise marketing technology stack.
• Working knowledge of data engineering concepts, including ETL, SQL, data modeling, and cloud data warehouses (Snowflake preferred).
• Experience with personalization engines and journey orchestration platforms (e.g., Adobe Journey Orchestration) highly desirable.
• Excellent communication, project management, and stakeholder management skills; comfortable leading through ambiguity and competing priorities.
• Understanding of privacy regulations and consent frameworks related to audience targeting and data usage.
• Bachelor's degree required; advanced degree in related fields a plus.

Nice to Have

• Hands-on experience with Adobe tools such as Launch, Target, and Workfront.
• Experience with data engineering concepts like ETL, SQL, and cloud data warehouses (Snowflake preferred).
• Experience with personalization engines and journey orchestration platforms such as Adobe Journey Orchestration.

Qualifications

• Bachelor's degree in a related field; an advanced degree is a plus.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts on AT&T mobility plans, internet, and accessories