Salesforce Marketing Cloud Specialist

Boston Technology Corporation

Waltham, MA

Full Time

Mid Level

137k-167k

4 days ago

Job Description

About the Role

The Salesforce Marketing Cloud Specialist role at Boston Technology Corp involves developing and managing digital marketing campaigns, utilizing Salesforce Marketing Cloud tools, and optimizing customer engagement through personalization, segmentation, and reporting. The position is based in Waltham, MA, and requires in-person work as a full-time role with competitive hourly pay.

Key Responsibilities

Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
Build and manage email campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
Understand data management, segmentation, and campaign reporting within SFMC.
Experience integrating SFMC with Sales Cloud, Service Cloud, or external platforms.

Requirements

Application Integration experience with Salesforce Marketing Cloud and external platforms.
Knowledge of Data Integration and Data management.
Experience with email marketing campaigns, digital campaign management, and customer segmentation.
Familiarity with marketing analytics, campaign performance reporting, and A/B testing.
Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.