Marketing Engagement Specialist

WebMD

Madison, WI

Full Time

Mid Level

4 days ago

Job Description

About the Role

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. At WebMD Ignite, you'll be part of a mission-driven team transforming how healthcare organizations engage with patients and drive growth. As a Data Integration Lead, you'll play a vital role in shaping the success of our clients while working with cutting-edge healthcare data solutions. As a Marketing Engagement Specialist, you will work with internal teams and marketing contacts within hospital clients using our Business Intelligence platform tools (Consumer Relationship Management and Marketing Automation) to assist in fulfilling our client's marketing and reporting needs.

Key Responsibilities

Be a trusted advisor for marketing automation, reporting, and marketing list needs
Develop, explain, and finalize target market criteria with clients
Clarify core business needs and perform basic data queries to drive strategy development, resolve inquiries, and satisfy client reporting requirements
Provide ongoing client education in relation to applicable business intelligence platform(s)
Configure, generate, and explain methodologies behind downstream healthcare encounter utilization and revenue reports
Utilize business intelligence platform tools and engage internal resources to maximize and measure client marketing efforts and hospital resources
Respond to client questions and concerns
Communicate and provide business case for client-requested software enhancement requests/requirements to internal product owners

Requirements

Associate's degree in related field, or equivalent experience
3+ years of proven success in a support role, developing positive relationships with both clients and internal contacts
Previous experience working within CRM systems and/or pulling data sets
Experience analyzing, interpreting, manipulating and explaining complex data/methodologies
Ability to articulate clear logic in recommending solutions to customers based on business needs
Excellent business judgment; effective at articulating value propositions to customers