Marketing Automation Specialist - Performance Coatings Group

About the Role

Key Responsibilities

• Develop, execute and optimize marketing automation strategies to support lead lifecycle management, segmentation, scoring and routing.
• Set up and configure automation platforms, CRM and data warehouse systems to ensure seamless data flow and reporting.
• Create and optimize automated workflows for email marketing, lead nurturing and sales enablement.
• Design and implement lead scoring models and segmentation strategies to prioritize sales opportunities.
• Analyze campaign performance, track key KPIs and provide data-driven recommendations for optimization.
• Integrate marketing automation tools with CMS and CRM systems to ensure smooth data flow and accurate performance tracking.
• Collaborate across teams to align marketing automation initiatives with sales, content and overall marketing objectives.
• Conduct QA and testing of automation workflows, integrations and data syncs across platforms.
• Monitor and assist in the maintenance of the marketing automation database.
• Serve as a subject matter expert on marketing automation and email operations, staying current with best practices, strategies, and industry standards to drive innovation and efficiency.
• Collaborate with cross-functional teams to ensure data quality, compliance (e.g., GDPR) and governance across marketing systems.

Requirements

• Must be at least eighteen (18) years of age.
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1, etc.).
• Must have a Bachelor's or higher in marketing, information systems and computer science.
• Must have at least three (3) years of experience in marketing operations or marketing automation.
• Must have at least three (3) years experience with a marketing automation platform (Marketo, HubSpot, Dynamics, etc.).
• Must have working experience with Customer Relationship Management (CRM) systems.
• Must have working experience with General Data Protection Regulation (GDPR) and other data privacy regulations.
• Must have working experience with HTML and ability to edit source code.
• Must have working experience of Application Programming Interface (API) and system integrations.

Nice to Have

• Have advanced working experience with HTML & Cascading Style Sheets (CSS).
• Have working experience with Marketo.
• Have working experience with Customer Data Platform (CDP), tag management systems and customer journey orchestration tools.
• Have working experience with AI applications in marketing automation.

Qualifications

• Bachelor's degree or higher in marketing, information systems, or computer science.

Benefits & Perks

• A wide range of world-class benefits designed for employees, including retirement, health care, total well-being, and support for a healthy work-life balance.
• Perks and benefits information can be found at http://www.myswbenefits.com/.