Manager, Web & Digital Marketing Technologies

Foley & Lardner Llp

Washington, DC

Full Time

Senior

3 days ago

Job Description

About the Role

The Manager of Web/Digital Marketing Technologies at Foley & Lardner LLP is a leadership role responsible for driving the strategy and operational oversight of all digital marketing technologies, including the website and email marketing platforms, to support the firm's business development and marketing efforts. The role involves leveraging digital technology in the legal industry, focusing on website management, search engine optimization, data integration, and innovative use of new technologies to differentiate the firm and provide a competitive advantage. It is a highly collaborative position within a team supporting the broader marketing and business development functions, emphasizing strategic decision-making and client engagement.

Key Responsibilities

Serve as manager of Foley's online website presence from a technology perspective, managing vendors and technology behind the firm's public-facing websites, primarily using Wordpress and other technologies.
Work closely with content teams and others throughout the firm to create and regularly update relevant digital KPIs, ensuring content stays fresh and meets those KPIs for optimal SEO and visitor engagement.
Manage functionality, data, reporting, and enhancements to the firm's email marketing system.
Oversee cross-platform data integration (e.g., email, events, CRM) to support firm goals and strengthen relationships with clients and prospects.
Stay informed on industry and technology trends impacting digital marketing and identify future initiatives through updates to the Marketing Technology roadmaps.
Use web, email, and analytics tools to establish, monitor, and report on key metrics measuring the effectiveness of the firm's web properties and marketing initiatives.
Understand marketing technology platforms, assist with maintenance, enhancements, and user support.
Oversee efforts to improve search engine optimization (SEO), including creating, executing, and reporting on strategic data and results across platforms and emerging technologies like AI search tools.
Collaborate with the BD&M department, I.T., and others to ensure proper data integration across tools such as Passle, Dynamics CRM, email marketing platforms, Wordpress, and others.
Manage a direct report supporting the above responsibilities.

Requirements

Experience managing digital marketing technologies, including websites and email marketing platforms.
Knowledge of web CMS platforms, particularly Wordpress, and related technologies.
Ability to create and analyze digital KPIs and use analytics tools to measure effectiveness.
Experience with data integration across multiple platforms such as CRM, email, and web tools.
Understanding of search engine optimization (SEO) strategies and tools.
Ability to stay informed on industry and technology trends relevant to digital marketing.
Strong collaboration skills to work across departments including marketing, IT, and content teams.
Experience managing a team or direct report.

Nice to Have

Experience with AI search tools and emerging marketing technologies.
Familiarity with legal industry digital marketing practices.

Working at Foley & Lardner Llp

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. The firm has over 2,300 people who are #HappyatFoley, and the environment supports collaboration, innovation, and professional growth.

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