Marketing Automation Specialist

Robert Half

Minneapolis, MN

Contract

Mid Level

3 days ago

Job Description

About the Role

We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.

Key Responsibilities

Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.
Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.
Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.
Conduct A/B testing to improve engagement rates and conversion outcomes.
Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.
Develop compelling email marketing campaigns, including copywriting and audience targeting.
Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.
Stay updated on industry trends and emerging technologies to refine marketing automation strategies.
Provide training and support to team members on HubSpot functionalities and best practices.

Requirements

At least 3 years of experience managing marketing automation platforms, particularly HubSpot.
Proven ability to execute email marketing campaigns and create engaging content.
Familiarity with tools such as Google Ads, Google Analytics, and Google AdWords.
Strong analytical skills to interpret data and develop actionable insights.
Experience with CRM integrations, especially Salesforce and HubSpot.
Excellent communication and collaboration skills to work effectively across teams.
HubSpot certifications in Inbound Marketing or Marketing Software are a plus.
Knowledge of digital marketing strategies and techniques, including SEO and PPC campaigns.

Nice to Have

HubSpot certifications in Inbound Marketing or Marketing Software

Qualifications

Experience managing marketing automation platforms, especially HubSpot.
Proven ability to develop and execute email marketing campaigns.
Familiarity with digital marketing tools and analytics platforms.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.

Apply Now