Director, Artist Development (Marketing) - AWAL

About the Role

Key Responsibilities

• Build strong, collaborative, and trusting relationships directly with artists and their teams while managing multiple active campaigns simultaneously.
• Collaborate with internal AWAL teams such as A&R, Global Commercial Partnerships, Sync, Brand Partnerships, Radio, Creative, and International to build innovative marketing campaigns that drive cultural impact, grow fanbases, and deliver tangible commercial results.
• Work closely with artists and their teams to build and implement creative digital marketing plans around releases and touring that grow audiences through compelling content, creator strategies, content seeding, alt and fan accounts, advertising, etc.
• Maintain and build a network of external partners such as content producers, creators, social strategists, marketing agencies, and publicists that you hire and directly manage on campaigns.
• Conceptualize and coordinate the production of campaign creative and social content.
• Craft and share compelling marketing updates including artist proposition docs, audience segmentations, release strategy updates, project pitch info, and data analysis.
• Provide direct operational support to artist teams by setting up digital and physical releases and troubleshooting data, statement, and royalty questions.
• Monitor and analyze campaign performance through internal and third-party data tools in order to measure goals, derive learnings, and apply those to campaigns.
• Manage and administer marketing campaign budgets.
• Regularly attend shows and travel, as needed.

Requirements

• 6-8 years experience in a marketing or digital marketing role at a music company with a successful track record working closely with artists across multiple genres and with a particular affinity for alternative / rock / indie / pop.
• Excellent knowledge of the current music and social media landscape, including trends, fandom behaviors, and algorithm changes.
• Strong communication skills and ability to collaborate closely with artists, managers, team members, external partners, and senior management.
• Hands-on approach to developing campaigns with accountability for overall success.
• Ability to work independently and as part of a team in a fast-paced environment.
• Curious self-starter with a passion for learning and professional growth.
• Comfortable managing multiple tasks and priorities while delivering timely results.

Nice to Have

• Experience working with artists in genres such as alternative, rock, indie, or pop.
• Knowledge of digital marketing tools and social media platforms relevant to music promotion.

Qualifications

• Relevant experience in music marketing or digital marketing roles.

Benefits & Perks

• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits such as identity theft protection, mental health resources, fertility coverage, paid leave for childbirth, bonding, caregiving, and support for developmental disabilities and neurodiversity.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for winter recess.