Director B2B Marketing

About the Role

Key Responsibilities

• Lead pipeline generation strategies to drive high-quality MQLs and ensure seamless handoff to Sales.
• Partner with the VP of Enterprise Marketing to drive engagement and demand both nationally and within priority markets.
• Increase the volume of qualified leads and account prospects at the top of the funnel, and accelerate nurturing and movement through mid-funnel stages.
• Collaborate with the Director of Solutions Marketing to integrate Marathon's service offerings within campaigns, emphasizing ROI with data-driven impacts.
• Work with the Content and Communications team to leverage thought leadership content from various sources for campaigns.
• Develop and orchestrate omnichannel marketing campaigns (email, paid search, social media, events, webinars) to generate awareness and demand.
• Oversee B2B content development and distribution, ensuring alignment with buyer personas and market trends.
• Manage SEO/SEM strategies to improve inbound lead flow and organic traffic.
• Leverage Marathon's blog to expand high-value content downloads.
• Plan and optimize digital advertising campaigns with paid media agencies to maximize ROI.
• Create industry and persona-centric email campaigns at various funnel stages to increase velocity.
• Implement multi-variant testing strategies to refine messaging and creative effectiveness.
• Manage the corporate website as a high-converting lead generation tool aligned with SEO best practices.
• Develop and execute ABM strategies targeting high-value accounts with personalized content and outreach.
• Partner with the Marketing Automation team to ensure proper integration of platforms like HubSpot and Salesforce, and report on campaign performance and pipeline impact.
• Regularly assess marketing KPIs and attribution models to support data-driven decision-making.

Requirements

• Bachelor's degree and 8+ years of experience in B2B marketing, demand generation, or growth marketing, preferably in healthcare.
• Proven experience leading high-impact B2B marketing campaigns and generating demand.
• Deep expertise in content strategy, event marketing, digital marketing, paid media, marketing operations, and attribution models.
• Experience managing multi-channel demand generation and ABM campaigns using email, content syndication, paid media, etc.
• Strong understanding of buyer journey mapping and persona-driven marketing strategies.
• Experience with marketing automation and CRM systems such as Salesforce and HubSpot.
• Strong collaboration skills to work cross-functionally with Sales, Client Success, and Product teams.
• Excellent project management skills to handle multiple campaigns, deadlines, and priorities.

Nice to Have

• Experience in healthcare marketing.
• Knowledge of 6sense or similar marketing technology platforms.
• Experience with digital advertising and paid media management.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Free Marathon membership for in-person and virtual care.
• Employer-paid life and disability insurance.
• Choice of medical, dental, and vision plans.
• Employer-funded HSA and FSA options.
• Paid time off for vacation, sick leave, and holidays.
• Competitive compensation and 401(k) match.
• Access to financial coaching through Employee Assistance Program.