Director, B2B Marketing

About the Role

Key Responsibilities

• Create and execute marketing programs leveraging marketing and sponsorship assets to support MasterCard business and marketing initiatives for existing customers as well as prospective issuers.
• Demonstrate thought leadership by identifying and sharing industry and consumer insights relevant to issuers' business and portfolio strategies.
• Leverage consumer and industry insights as well as direct customized research initiatives to identify brand and marketing superiority claims for use in business development pitches.
• Participate and provide situational leadership of multi-disciplinary work teams (including account managers, solution sales, advisors, market development, consumer marketing) focused on leveraging MasterCard's assets to solve key business challenges such as consumer insights, marketing programs, and product launches.

Requirements

• Marketing experience within financial services, agency, or consulting disciplines.
• Proven track record of deploying and executing fact- or insight-based marketing strategies that deliver measurable business results.
• Strong written and verbal communication skills, including large group presentations.
• Ability to influence key decision makers and drive franchise expansion.
• Strong project planning, management, and implementation skills.
• Expertise in consumer brand, promotions, and direct marketing, especially in acquisition, activation, usage, and retention marketing.
• Knowledge of the bankcard/payments market, with focus on co-brand card marketing.
• Confidence and experience in digital marketing strategies leveraging social media and mobile platforms.
• Bachelor's degree required; MBA preferred.

Nice to Have

• Experience in digital, social media, and mobile marketing platforms.
• Additional experience in consumer insights or research initiatives.

Qualifications

• Bachelor's degree (required).
• MBA (preferred).

Benefits & Perks

• Competitive base salary with potential annual bonus or commissions.
• Insurance coverage including medical, prescription drug, dental, vision, disability, and life insurance.
• Flexible spending and health savings accounts.
• Paid leaves including 16 weeks of new parent leave and up to 20 days of bereavement leave.
• Paid Sick and Safe Time, vacation days, and personal days.
• Paid holidays, 401k with company match, deferred compensation for eligible roles.
• Fitness reimbursement or on-site fitness facilities.
• Tuition reimbursement eligibility.