Director, Brand Growth System Analytics

About the Role

Key Responsibilities

• Develop, train, and deploy the offshore brand growth analytic team.
• Support the data and development needs of the offshore team to ensure competitive advantage and organizational support.
• Assess data sources and needs to support BGS expansion and analytics efforts.
• Launch and manage the BGS 'Control Tower' decision and tracking tool in partnership with Digital/IT, including stages from KPI measurement to full AI enablement through 2026/27.
• Serve as the single point of contact for signature programs and tools across the company that can benefit from collaboration with BGS.

Requirements

• Experience in marketing analytics or a related field, preferably within CPG on the manufacturer-side.
• Strong business acumen and understanding of the food and beverage industry.
• Understanding of various consumer data sets, including POS, panel, and survey data.
• Strong analytical and problem-solving skills with the ability to analyze complex data sets and develop actionable insights.
• Experience working in a matrix organization and collaborating across functional teams such as Marketing, Sales, Finance/RGM, Data Science, Data Engineering, and Business Intelligence.

Nice to Have

• Experience with deploying analytics tools and decision-support systems.
• Knowledge of AI enablement and support tools.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Holistic wellness benefits including medical, dental, and vision coverage.
• 7% 401(k) matching.
• Performance-based bonus eligibility.
• Long-term incentive in the form of equity.
• Flexible and comprehensive health, protection, and savings plans.
• Wellbeing programs supporting physical, social, emotional, and financial health.
• Paid Time Off, company holidays, leave of absence, flexible work arrangements, recognition, and training opportunities.