Director, Business Development and Marketing

About the Role

Key Responsibilities

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded, updating it quarterly to evaluate effectiveness.
• Gathers external market, customer, and competitor information on a continual basis.
• Manages the clinical liaison and admissions teams as the managing director.
• Develops and manages the marketing department's operating budget.
• Creates and maintains a database system for decision support, including community needs, demand forecasting, utilization, and competitive analysis.
• Serves as a liaison between Financial Services, Information Systems, and Business Development for internal data gathering and distribution.
• Designs control systems to measure the effectiveness of market development and penetration.
• Ensures appropriate patient selection and assists families in making informed admission decisions.
• Creates and implements marketing plans and programs aligned with long and short-term goals.
• Analyzes research data to identify areas for cost and quality improvements.
• Establishes partnerships with other healthcare organizations and agencies for research and program development.
• Interfaces with managed care providers, physicians, and program personnel to develop business plans and evaluate new opportunities.
• Maintains tracking systems and delivers regular reports and presentations on performance metrics.
• Participates in collaborative reports, community leadership meetings, compliance, and quality meetings as needed.
• Performs other duties as assigned.

Requirements

• Strong understanding of all business development roles and ability to work in them as needed.
• Experience in developing and managing marketing and business plans.
• Ability to gather and analyze internal and external data for decision support.
• Experience in managing teams, including clinical liaison and admissions staff.
• Proficiency with software tools such as LifePoint information systems and database management.
• Excellent communication and liaison skills with healthcare providers and payers.
• Ability to create and manage budgets.
• Experience in healthcare market analysis, demand forecasting, and competitive analysis.
• Knowledge of healthcare reimbursement, managed care, and patient referral networks.

Nice to Have

• Experience with healthcare data analysis and statistical tools.
• Previous leadership experience in a hospital or healthcare setting.
• Knowledge of healthcare regulations and compliance requirements.

Qualifications

• Not explicitly specified; implied experience in healthcare business development and management.

Benefits & Perks

• Not specified in the description.