Director - Business Development (Branded Athleisure & Activewear)

Fung Group

New York, NY

Full Time

Director

170k+

4 days ago

Job Description

About the Role

We're looking for an experienced Director - Business Development with strong industry relationships and a deep understanding of the branded athleisure and activewear market. This role offers the opportunity to lead growth in a high-potential category and build lasting partnerships with top brands and retailers. The position involves developing growth strategies, managing key accounts, and collaborating across functions to drive business in the branded athleisure and activewear space.

Key Responsibilities

Develop and execute growth strategies focused on the branded athleisure and activewear category, targeting key U.S. retailers and lifestyle brands
Leverage industry relationships to identify and secure new business opportunities in premium, mid-tier, and digitally native segments
Drive sales pipelines and present tailored product and sourcing solutions to prospective partners
Partner with design and sourcing teams to create compelling go-to-market stories aligned with customer needs
Manage key accounts across the branded athleisure space, maintaining strong relationships with buyers, brand teams, and sourcing leads
Conduct regular business reviews, sales presentations, and strategic planning sessions with partners
Serve as a point of contact for brand collaborations, product development initiatives, and joint business planning
Stay informed on consumer trends, innovation in technical fabrics, and competitive shifts within the athleisure and athletic market
Analyze data and feedback to develop targeted sales strategies and identify whitespace opportunities
Track competitor activity and market performance to help shape internal priorities and customer targeting
Collaborate closely with sourcing, merchandising, design, and operations teams to ensure alignment from pitch to delivery
Translate market feedback into actionable product and sourcing direction
Champion branded athleisure as a growth category within the broader business

Requirements

Minimum 10 years of business development or sales experience in the apparel industry, with significant exposure to branded athleisure, activewear, or performance lifestyle categories
Proven success in building and maintaining relationships with top-tier brands and retailers
Deep understanding of product development cycles, pricing strategies, sourcing dynamics, and consumer trends within the athleisure space
Strong communication, negotiation, and presentation skills
Strategic thinker with a commercial mindset and a bias for action
Skilled in analyzing market data and customer behavior to drive business plans
Proficiency in Microsoft Excel, Word, and PowerPoint
Strong network within the U.S. branded apparel and athleisure industry is highly preferred

Nice to Have

Strong network within the U.S. branded apparel and athleisure industry

Qualifications

Experience in the apparel industry, specifically in branded athleisure, activewear, or performance lifestyle categories

Benefits & Perks

The approximate annual base salary starts at $170,000.00, contingent upon role requirements, skill set, and experience
Comprehensive benefits package, including Medical, Dental, Vision, PTO, and company holidays

Working at Fung Group

The company emphasizes equal opportunity employment and values diversity, considering all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and political affiliations. They promote a work environment that respects fundamental principles and rights at work.

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