Director, Cardiology Marketing Data & Analytics

About the Role

Key Responsibilities

• Define and execute the cardiology marketing data and analytics strategy aligned with business priorities.
• Serve as a senior advisor to cardiology franchise leaders, marketing activation, and digital enablement teams on data-driven growth opportunities.
• Represent marketing data and analytics at the enterprise level, influencing senior leadership on priorities and outcomes.
• Build strong cross-functional partnerships with Product Marketing, IT, Clinical, HEMA, and Compliance to maximize impact.
• Anticipate and act on trends in healthcare data and AI. Guide the organization's evolution toward scalable, future-ready capabilities.
• Lead a multidisciplinary team, setting vision, building capabilities, and ensuring analyst excellence.
• Ensure resources are prioritized toward high-value data and analytics use cases with measurable business outcomes.
• Ensure analytics initiatives are executed with urgency, accountability, and measurable impact.
• Optimize resources and processes to deliver consistent, timely, and scalable results.
• Create a culture of inclusion, accountability, and innovation that attracts and develops top talent for an AI-first world.
• Oversee expansion of the cardiology marketing data platform to enable pan-cardiology impact.
• Ensure governance, documentation, and data democratization that support self-service insights and cross-functional access.
• Establish testing and measurement frameworks (e.g., A/B and holdout designs) that strengthen evidence-based decision-making.
• Champion adoption of AI/ML-driven marketing to enhance personalization, targeting, and resource optimization.
• Drive alignment and investment in foundational data assets, ensuring scalability and compliance in regulated environments.

Requirements

• Bachelor's degree in a STEM, Business, Finance or related field.
• 8+ years of progressive experience in data and analytics, including 3+ years in a leadership role.
• Demonstrated ability to manage cross-functional initiatives with commercial stakeholders in healthcare or regulated industries.
• Experience building and leading high-performing teams, including hiring, development, and performance management.
• Proven success delivering enterprise-scale analytics and data products.
• Experience guiding the development of AI/ML use cases in commercial or healthcare settings.
• Strong understanding of marketing technology ecosystems and their integration with analytics platforms.
• Strong knowledge of data governance, compliance, privacy, SOX and HIPPA standards.

Nice to Have

• Prior experience in the Medical Device or related healthcare industries.
• Experience directing initiatives that leverage healthcare data (e.g., claims, EHR, prescription drug data) to generate insights.
• Familiarity with cloud-based data platforms (e.g., Snowflake, BigQuery).
• Familiarity with data visualization in Tableau or similar tools.
• Experience using SQL and Python for data and analytics use cases.
• Experience using LLMs for structured data use cases.

Qualifications

• Educational background includes a Bachelor's degree in a relevant field.

Benefits & Perks

• Anticipated compensation ranges from $150,500 to $286,000, commensurate with experience.
• Core and optional employee benefits as detailed at www.bscbenefitsconnect.com.
• Potential variable compensation including annual bonuses and long-term incentives.
• Hybrid work model requiring presence in Maple Grove, Minnesota at least three days per week.