Marketing Program Manager ( Data Analytics )

About the Role

Key Responsibilities

• Drive Optimization & Innovation: Monitor and analyze advertising and marketing campaign performance, identify opportunities for improvement, and deliver data-driven recommendations to enhance effectiveness and ROI.
• Lead with Expertise: Serve as a subject matter expert in digital marketing analytics, marketing technology, and data strategy to guide stakeholders on measurement, reporting, and optimization.
• Partner with Stakeholders: Collaborate across marketing, media, and analytics teams to ensure campaign goals are measurable, insights are actionable, and performance is clearly communicated.
• Deliver Reporting & Insights: Develop and manage dashboards, scorecards, and reports that visualize campaign and brand performance for executive and cross-functional audiences.
• Support Strategic Planning: Contribute to marketing thought leadership by identifying relevant metrics, analyzing outcomes, and informing committees and initiatives that shape marketing strategy.
• Advance Data Governance: Ensure data quality, consistency, and governance across platforms, tools, and processes to support accurate performance measurement and trustworthy insights.
• Champion Technology Enablement: Leverage expertise in MarTech and AdTech systems (CRM, CDP, DMP, BI, tag management, and marketing automation platforms) to maximize value, streamline processes, and enable data-driven decision-making.
• Passion for Innovation: Explore new technologies and methodologies to push the boundaries of digital marketing analytics.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising or related field.
• Five years project management experience in marketing, communications and advertising.
• Strong understanding of advertising and media buying.
• Proficiency with technical platforms such as Salesforce and Tealium (preferred).
• Familiarity with Tag Management Systems (TMS) like Google Tag Manager and Ensighten (preferred).
• Experience in data analysis, including calculating ROI and applying attribution modeling techniques.
• Ability to analyze large data sets, create comprehensive views of campaigns or customer journeys, and interpret marketing attribution models.
• Excellent communication skills to present data findings and recommendations clearly to stakeholders.

Nice to Have

• Proficiency with Salesforce and Tealium.
• Familiarity with Tag Management Systems such as Google Tag Manager and Ensighten.
• Experience with marketing attribution models.
• Knowledge of DMP, CDP, Identity Resolution, and related marketing technology concepts.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising or related field.
• Five years project management experience in marketing, communications and advertising.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid time off and holidays.
• Retirement plans.
• Tuition benefits and educational opportunities.
• Recognition programs.