Director - Consumer & Digital Marketing (Hybrid)

About the Role

Key Responsibilities

• Help define and execute the strategic roadmap for Caris' digital channels, aligning UX, brand, messaging, and performance for both B2B and patient audiences.
• Guide, oversee, and support the maintenance of company websites in collaboration with the digital team and other departments.
• Help manage the marketing side of the company's CRM (Salesforce/Marketing Cloud Account Engagement), including data management and system operations.
• Create, prepare, and review a wide range of marketing content, including emails, social media posts, web content, and more.
• Develop and support implementation of omnichannel campaigns that drive awareness, engagement, and conversion.
• Manage company/product presence and voice across digital channels.
• Generate innovative ideas to increase web traffic and optimize customer experience.
• Collaborate with various departments and stakeholders to define digital projects, including objectives, requirements, and resource allocation.
• Develop and maintain monthly analytics reporting across key metrics such as website performance, search, social, email, and campaigns, providing insights for performance improvement.
• Translate complex scientific and technical information into clear, engaging, and accessible content for diverse audiences.
• Continuously broaden knowledge regarding company science, culture, industry, and trends.

Requirements

• Bachelor of Science/Arts degree from an accredited university or college in marketing, communications, or related field.
• 7-10 years of digital marketing experience managing websites and marketing automation.
• 5 years of marketing leadership experience.
• Demonstrable experience in developing and implementing successful omnichannel campaigns.
• In-depth understanding of web development, including wireframes, writing for web, HTML, etc.
• Strong HTML editing and content management system experience.
• Must possess in-depth knowledge of Pardot (MCAE), Salesforce CRM, WordPress, Google Analytics, Google Ads, Google Search Console.
• Experience with Adobe Creative Cloud (Photoshop, Dreamweaver, Premiere, InDesign, Illustrator) preferred.
• Ability to work across all organizational levels to drive projects to completion.

Nice to Have

• Prior experience in healthcare or life sciences.

Qualifications

• Bachelor's degree in marketing, communications, or related field.