Director, Content Strategist

About the Role

Key Responsibilities

• Shape the digital future of a forward-thinking organization.
• Design and execute a content strategy focused on empowering employees to embrace and excel in digital tools and technologies.
• Provide a strong vision and guidance for the creation of innovative, visually engaging, and interactive content that resonates with diverse employee audiences.
• Coordinate cross-team efforts with product owners, developers, designers, and communication specialists to produce high-quality materials.
• Collaborate with HR, Learning & Development, IT, and other departments to ensure content meets strategic goals.
• Oversee the production of a variety of formats, including videos, podcasts, articles, infographics, job aids, promotional content, and interactive learning experiences.
• Partner with research teams to understand digital skill gaps and learning preferences of the workforce and tailor content accordingly.
• Implement metrics to assess content effectiveness, engagement, and impact, and refine strategies based on data and feedback.
• Serve as a champion for fostering a culture that values continuous learning and innovation in digital skills.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field; advanced degree preferred.
• 5+ years of experience in content strategy, creative direction, or a related role.
• Proven ability to create and deliver innovative, multi-format content strategies that drive engagement and learning.
• Experience working in employee engagement, internal communications, or organizational development is a strong plus.
• Excellent leadership, collaboration, and project management skills.
• Strong analytical skills with the ability to measure and optimize content impact.
• Knowledge of digital tools, platforms, and trends with a passion for driving digital literacy.
• Exceptional written and verbal communication skills.

Nice to Have

• Experience in employee engagement, internal communications, or organizational development.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• Advanced degree preferred.
• 5+ years of relevant experience.

Benefits & Perks

• Hybrid working model blending onsite and offsite work experiences.
• Most hybrid roles require onsite work every other week (Monday through Friday) in a Fidelity office.
• Supportive work environment with a focus on digital transformation and employee engagement.