Director, CRM Marketing Auto & Analytics

About the Role

Key Responsibilities

• Lead the strategy and management of CRM platforms and marketing automation tools (Salesforce Marketing Cloud, Eloqua, etc.), ensuring alignment with organizational goals and seamless integration with other marketing technologies.
• Oversee the configuration, management, and optimization of automated workflows, audience segmentation, lead scoring, and customer journeys.
• Ensure marketing automation systems are scalable, reliable, and capable of supporting business objectives, particularly in terms of patient engagement and service-line growth.
• Work with cross-functional teams and internal Salesforce Center of Excellence to develop the marketing CRM roadmap aligned with institutional goals and best practices.
• Guide the team in developing and maintaining reporting tools, dashboards, and analytics solutions that provide actionable insights into campaign performance, customer behavior, and marketing ROI.
• Work with the team to develop analytics that ensure CRM platform health and data integrity.
• Ensure accurate, real-time data collection and reporting to facilitate data-driven decision-making across the marketing team.
• Collaborate with cross-functional teams to ensure marketing data is seamlessly integrated with other business intelligence systems.
• Manage a team of backend specialists including CRM Business Solutions Architects, Marketing Automation Architects, and Business Intelligence Developers.
• Provide leadership, mentorship, and career development opportunities for team members.
• Ensure governance of marketing automation platforms and CRM systems, establishing best practices for data quality, platform utilization, and system integration.
• Work with IT and other departments to ensure smooth integration of marketing technologies and maintain data integrity across all systems.

Requirements

• Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field.
• 7+ years of experience in marketing automation, CRM management, and/or data analytics, with at least 3 years in a leadership role.
• Experience with Salesforce platforms, including Salesforce Health Cloud, Marketing Cloud, and Marketing Cloud Intelligence (Datorama) or similar platforms.
• Strong knowledge of CRM integrations with other marketing platforms.
• Expertise in marketing automation platforms, CRM systems, and backend data management.
• Strong analytical skills with experience in developing and maintaining reporting dashboards.
• Excellent leadership and communication skills, with the ability to collaborate across technical and non-technical teams.

Nice to Have

• Masters degree in Business, Marketing, Data Science, or a related field.
• Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms.
• Familiarity with Data Cloud or Customer Data Platforms.
• Knowledge of data lakes, cloud storage.
• Understanding of HIPAA compliance and personal identity security.

Qualifications

• Educational background as specified in requirements.
• Experience with healthcare marketing platforms and data management is preferred.

Benefits & Perks

• Comprehensive health benefits that start day 1.
• Student Loan Repayment Assistance & Reimbursement Programs.
• Family-focused benefits.
• Wellness incentives.
• Ongoing mentorship, development, and leadership programs.