Director, Deposits Product Marketing, Boston, MA

About the Role

Key Responsibilities

• Lead a team in refining the positioning and messaging for our consumer checking, high yield savings, CDs, money market accounts, and investment services.
• Deeply understand our consumer total addressable market, customer needs, and target audiences for each product.
• Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
• Spearhead go-to-market planning that brings our brand to life through these products. Assess product-market fit and monitor product health including conversion funnels, customer engagement, and NPS.
• Position the team as thought leaders who influence Santander's growth strategy, brand, and product roadmaps.
• Enable a fantastic customer experience in any channel our consumer chooses to engage with us in. Equip the Branch teams with training and playbooks for effectively selling in our consumer products. Partner with the Digital CX team to optimize the online consumer journey.

Requirements

• 10+ years of experience in integrated marketing, product marketing or a related field.
• Experience in the banking, fintech, or payments space.
• 2+ years of experience in leading a team, shaping team culture, and supporting team members' career development.
• Experience influencing product roadmaps and leading go-to-market strategy.
• Excellent communication skills, with an ability to connect the dots and tell a story based on data while also tailoring communication to audiences across functions and levels.
• Decisive problem-solving skills, with an ability to cut through complexity to get the most important work done.
• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.

Nice to Have

• Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.

Qualifications

• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.
• Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.

Benefits & Perks

• Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)
• The base pay range for this position is $123,750 - $200,000 per year.