Director, Digital & Patient Marketing

About the Role

Key Responsibilities

• Define and lead RxSight's marketing, brand strategy, and competitive positioning, ensuring a unified and differentiated narrative across all audiences.
• Drive strategic initiatives to elevate the LAL brand as the lens of choice across prioritized patient profiles.
• Build and scale integrated digital-first lead-generation programs (SEO, paid media, social, marketing automation) to support divisional and global sales funnels.
• Develop omnichannel campaigns that engage physicians, practices, and patients, with a strong emphasis on SEO, SEM, paid social, content marketing, and marketing automation - complemented by in-person events.
• Establish and continuously refine a marketing technology stack (CRM, marketing automation, analytics tools) to enable data-driven decision-making and measurable ROI.
• Oversee agency partnerships, including identifying and onboarding a strategic marketing agency to complement existing partners.
• Partner cross-functionally with Professional Education, Sales, and R&D to align marketing with adoption, training, and innovation goals.
• Provide sales enablement tools, collateral, and messaging that empower field teams to drive adoption.
• Develop localized strategies for international expansion, including market entry planning, brand adaptation, and global campaign scalability.
• Implement analytics to track campaign performance, competitive trends, and customer insights.
• Provide leadership to the current team by setting clear objectives, fostering development, and building out team capabilities across digital, brand, demand generation, and analytics.

Requirements

• Proven track record in brand building, digital marketing, and demand generation for innovative medical technologies.
• Experience leading global marketing programs, including international launch planning and execution.
• Deep expertise in digital funnel-building campaigns, marketing analytics, SEO/SEM, paid media, social advertising, and marketing automation.
• Demonstrated success in agency selection, management, and integration.
• Strong business acumen with ability to balance strategic vision and hands-on execution.
• Leader who can both scale a team and maximize the effectiveness of a lean structure.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of progressive marketing experience with at least 5 years in leadership roles.
• Life sciences industry experience required; MedTech/ophthalmology strongly preferred.
• Proficiency in MS Office Products (Excel, PowerPoint, Word).
• Familiarity with CRM systems (e.g., Salesforce) for sales funnel tracking and marketing automation.
• Experience with marketing analytics and SEO/SEM platforms (e.g., Google Analytics, paid search tools, social media dashboards).
• Comfort managing digital assets, content management systems, and marketing automation tools.

Nice to Have

• Experience in MedTech or ophthalmology industries.

Benefits & Perks

• $200,000 To $220,000 Per Year