Director Digital Customer Engagement, Homepage

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital experience strategy that aligns with AT&T's overall objectives and enhances customer engagement.
• Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion.
• Cultivate and lead strong cross-functional partnerships to navigate complex organizational dynamics, ensuring strategic alignment and seamless integration across teams for the website homepage's direction.
• Build and manage the homepage calendar, ensuring a seamless, timely, and consistent user experience across desktop, mobile web, and app platforms.
• Conduct usability testing and gather user feedback to continuously improve the digital experience.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives.
• Work closely with marketing teams to integrate digital marketing campaigns with the overall digital experience, supporting marketing goals and driving customer acquisition and retention.
• Act as a digital experience advocate, promoting a customer-centric approach across the organization.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field (Master's degree preferred).
• 10+ years of experience in digital strategy, UX/UI design, and digital marketing.
• Proven track record of managing and optimizing digital experiences across multiple platforms.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software.

Nice to Have

• Expertise in leveraging data analytics to drive decision-making and optimize digital experiences.
• Proficiency in Adobe Analytics or similar platforms like Google Analytics.
• Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design.
• Ability to gather and interpret customer feedback to inform design and strategy.
• Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or a related field (Master's preferred).
• 10+ years of experience in digital strategy, UX/UI design, and digital marketing.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements (may be unprotected)
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, internet, and accessories