Director, Digital Experience

About the Role

Key Responsibilities

• Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
• Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
• Drive the evolution of AspenTech's digital presence to elevate the brand in the AI innovation space within the industrial market.
• Lead, mentor, and manage a dedicated web team focused on digital experience.
• Foster a collaborative and high-performing team environment focused on digital excellence.
• Achieve measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
• Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact.
• Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
• Partner with the Technology Organization to ensure alignment between digital experience strategy and technology infrastructure.
• Collaborate with Product Marketing, Corporate Marketing, and other stakeholders to integrate digital efforts with broader marketing and business objectives.
• Stay abreast of industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing.
• Champion innovation within the digital space to continually enhance user experience and drive competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field; Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management.
• At least 3-5 years in a team leadership or management role.
• Proven ability to partner with key stakeholders and guide digital experience strategy.
• Experience leading and developing high-performing teams.
• Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
• Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors.
• Demonstrated ability to develop and execute digital strategies aligned with business goals.
• Proven track record of owning and optimizing complex website ecosystems for measurable business outcomes.
• Strong leadership, communication, and stakeholder management skills.
• Highly analytical and data-driven with the ability to translate insights into strategies.
• Ability to manage multiple projects in a fast-paced environment.

Nice to Have

• Experience working with internal and external agencies in complex environments.
• Knowledge of emerging digital technologies and trends.
• Experience in industrial, software, or AI/technology sectors.

Qualifications

• Bachelor's degree in relevant fields; Master's degree preferred.
• 10+ years in digital marketing or web strategy roles.

Benefits & Perks

• Not explicitly specified in the description.