Director, Digital Experience

About the Role

Key Responsibilities

• Champion, build, and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
• Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
• Drive the evolution of AspenTech's digital presence to elevate the brand within the AI innovation space in the industrial market.
• Lead, mentor, and manage a dedicated web team focused on digital experience.
• Foster a collaborative and high-performing team environment focused on digital excellence.
• Achieve measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
• Establish and manage a conversion engine, optimizing digital touchpoints for maximum impact.
• Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
• Partner with the Technology Organization to ensure alignment between digital experience strategy and technology infrastructure.
• Collaborate with Product Marketing, Corporate Marketing, and other stakeholders to integrate digital efforts with broader marketing and business objectives.
• Stay informed about industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing.
• Champion innovation within the digital space to enhance user experience and maintain competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management.
• At least 3-5 years in a team leadership or management role.
• Proven experience with large website deployments in complex environments involving internal and external agencies.
• Ability to partner with key stakeholders at all levels and guide digital experience strategy.
• Track record of owning and optimizing complex website ecosystems to drive business outcomes such as increased traffic, conversions, and brand engagement.
• Experience developing and executing digital strategies aligned with business goals.
• Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
• Experience working in a B2B environment, preferably within industrial, software, or AI/technology sectors.
• Ability to collaborate effectively with IT/Technology teams and external agencies.
• Exceptional strategic thinking, problem-solving, leadership, and mentorship skills.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Highly analytical and data-driven with the ability to translate insights into strategies.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Curiosity and passion for digital innovation and user experience.

Nice to Have

• Experience in the industrial, software, or AI/technology sectors.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Master's degree is a plus.