Director, Digital Experience - US Ecommerce

About the Role

Key Responsibilities

• Lead the top-of-funnel digital experience strategy for levi.com and the US Levi's Mobile App, aligning product vision and feature prioritization with commercial goals.
• Create a cohesive content and creative vision that balances brand and commercial priorities.
• Manage premium-ization initiatives that enhance storytelling, enrich the brand narrative, and create an elevated shopping experience to drive growth.
• Participate in site redesign efforts to deliver a modern, immersive, and intuitive consumer interface.
• Champion a consumer-first mindset grounded in data, experimentation, and optimization.
• Partner with the Digital Product team to deliver features and enhancements that improve usability, engagement, and conversion in the app.
• Collaborate with omni-channel and retail teams on initiatives such as in-store order, mobile checkout, and QR code storytelling.
• Align app content and features with brand campaigns, loyalty benefits, and in-store experiences for a seamless omni-channel journey.
• Promote A/B testing strategic vision and multi-year roadmap to optimize site/app performance and testing processes.
• Develop an annual testing plan informed by benchmarking, consumer insights, and business needs.
• Collaborate with global brand creative to improve creative workflows and advocate for additional assets.
• Ensure content and storytelling are seasonally and market relevant, following the competitive landscape.
• Lead and mentor a team of managers, building strong cross-functional relationships and influencing senior leadership with data-backed recommendations.

Requirements

• 10+ years of experience in digital marketing, ecommerce, or digital product, focusing on site/app content and experience.
• Functional leader and partner capable of influencing at any management level.
• Experience leading a team to build successful A/B experiments at scale.
• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.
• Experience with Adobe Analytics and Optimizely.

Nice to Have

• Experience with mobile app development and enhancement.
• Knowledge of omni-channel retail strategies.
• Strong understanding of consumer behavior and digital trends.

Qualifications

• Formal educational background in relevant fields (implied by experience).

Benefits & Perks

• Base salary range of $144,800-$219,300 per year, with potential for variation based on qualifications and location.
• Total rewards package including incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more.
• Hybrid work environment based in San Francisco, CA, with in-office presence expected 3 days per week.