Director Digital Marketing Analytics

MGM Studios

Home Office - US, NV

Full Time

Director

28 days ago

Job Description

About the Role

The Director of Digital Marketing Analytics at MGM Resorts International leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A/B testing to optimize digital marketing efforts. Overseeing a team of analysts, the director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. The position involves partnering with cross-functional teams across casino resorts and corporate stakeholders to advance enterprise-wide digital marketing and customer analytics initiatives.

Key Responsibilities

Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.
Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.
Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.
Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.
Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.
Lead A/B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.
Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.
Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.
Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.
Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.
Partner with marketing, product, and business teams to align data initiatives with organizational priorities.
Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.

Requirements

Bachelor's degree in business management, Finance, Marketing, or a related field.
4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.
7+ years of relevant experience within the hospitality, travel, or entertainment industry.
Proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.
Skills in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.
Deep understanding of marketing principles, performance strategy, and attribution modeling.
Strong problem-solving skills.
Excellent communication, presentation, and relationship-building skills, with experience partnering with cross-functional teams and senior stakeholders.

Nice to Have

Experience with digital analytics tools such as Adobe Analytics and Google Analytics.
Experience working in the hospitality, travel, or entertainment industry.

Benefits & Perks

Wellness incentive programs to help you stay healthy physically and mentally.
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
Free meals in our employee dining room.
Free parking on and off shift.
Health & Income Protection benefits (for eligible employees).
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.

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