Director, Digital Marketing Data & Analytics

Chubb

New York, NY

Full Time

Director

30 days ago

Job Description

About the Role

Chubb is seeking a Director of Digital Marketing Data & Analytics to spearhead our practice of data-driven marketing. This highly visible role offers the unique opportunity to own and shape the data integration, activation, and insights roadmap, driving Chubb's transformation into a best-in-class, data-driven organization. As a pivotal player in our digital marketing strategy, you will harness the power of data to optimize campaigns, fuel revenue growth, and elevate customer engagement across B2B, B2C, and B2B2C landscapes. Reporting directly to the Head of Digital Marketing for North America, you will be part of an agile team dedicated to building and maintaining a cutting-edge data-driven digital marketing practice. Your expertise will ensure our data is up-to-date, well-governed, and also a catalyst for innovation and excellence in marketing and communication. The ideal candidate for this role will sit in our New York, NY or Jersey City, NJ offices.

Key Responsibilities

Serve as the primary point of contact for data analysis and reporting needs across North America marketing and communication teams.
Collaborate with the broader Marketing organization, IT, engineering, product owners, businesses, and external partners to create a strategic marketing data roadmap.
Lead cross-functional teams to integrate data sources and ensure seamless data flow and governance.
Lead development and presentation of departmental monthly, quarterly, and yearly KPI reporting.
Design success metrics and campaign KPIs, manage paid media spend, and oversee campaign and department reporting.
Develop and implement data-driven strategies to support prospecting efforts, marketing analytics, and sales growth.
Drive Data and Engineering teams and projects to ensure data is well structured and centralized for reporting, dashboards, and visualization.
Build and maintain real-time performance dashboards using tools like Qlik, Power BI, and Google Looker Studio.
Conduct advanced analytics, including predictive modeling and segmentation analysis, to identify high-value leads and inform marketing campaigns.
Utilize Google Analytics and other platforms for behavioral analytics to derive insights and tailor strategies.
Provide data-driven recommendations to optimize digital marketing spend, focusing on ROI and customer engagement.
Manage data projects related to onboarding new agencies, webpage redesign, and automation efforts.
Establish automated workflows and optimize data pipelines for improved performance and reliability.
Ensure reporting tools can display results by various agency distribution segments.

Requirements

Experience in data analysis, reporting, and digital marketing analytics.
Ability to collaborate with cross-functional teams including marketing, IT, engineering, and external partners.
Proficiency in designing success metrics and campaign KPIs.
Experience with building and maintaining dashboards using tools like Qlik, Power BI, and Google Looker Studio.
Knowledge of advanced analytics techniques such as predictive modeling and segmentation analysis.
Familiarity with behavioral analytics platforms like Google Analytics.
Experience managing data projects related to onboarding, webpage redesign, and automation.
Ability to establish automated workflows and optimize data pipelines.
Strong understanding of data governance and data integration processes.